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One of the world's most iconic brands and a company many people aspire to work for. For The Coca-Cola Company's ready-to-drink brands, we developed an integrated campaign across social, print, and outdoor media. Great!
Getting beer drinkers to pick up a different drink? Tough. Doing it without dissing beer? Even tougher. Challenge accepted. It led to a bold platform. Beer is great but.
The Ambition
Scroll down for outdoor and socials. Staying here is great, but...
Barcelona energy, CANADA craft, Lou Escobar behind the camera.
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