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Every vote counts
In the 'Every Vote Counts' campaign, the government explains that each vote has an impact. In the campaign you will see three different metaphors: a balloon, a scales and a choir. The scale shows that your voice can change the balance and a choir makes it clear that everyone brings a different sound. The balloons in the third film show that we can get something from the ground together.
We live in a free country, and democracy is incredibly important. Yet not everyone casts their vote. For the Dutch government, we created this campaign to encourage people to get out and vote.
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