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It's always rewarding to have an automotive brand in your portfolio. Especially one that's famous for its attention to detail. For a creative, that's an invitation to dive deep into the craft.
Mazda.
Every detail is special.
At Mazda, no part of a car is just a part. Our craftsmen pursue perfect balance to create Jinba Ittai: man and machine as one.
Every detail, from sound and accelerator response to design, enhances this unity and driving pleasure.
Why a 0.2-second delay in the pedal? Why different sound in every seat? Why is a Mazda chair so special?
Three detailed commercials answer these questions through voice-over.
A New Year’s Eve social post. It’s time to pop the corks. The MX‑30 features a cork centre console: This cork is staying put, of course.
Stay connected, without taking your hands off the wheel:
Now that’s very handy.
For years, I handled Mazda’s social posts.
Here’s a small selection of my work.
And of course, always fun to do: finding a hook, or even a towbar, there’s always something to latch onto for a creative post.
A King’s Day social post in the Netherlands featuring a Mazda in Deep Crystal Blue:
Today, we’re calling it Royal Blue.
Fast chargers are popping up everywhere in the Netherlands.
Ideal for the MX-30:
Ready while you not wait
All the options you could want, in the new Mazda 3 Sportive:
A little laugh inside
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