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Mazda.
Every detail is special.
At Mazda, no part of a car is just a part. Our craftsmen strive for a sense of unity that we call Jinba Ittai in Japanese: man and machine as one.
To achieve this sense of unity, everything must be perfectly balanced. From the sound you experience to the operation of the accelerator and even the design.
Every detail should enhance the sense of unity and contribute to the ultimate driving pleasure.
But why is there a 0.2 second delay in the accelerator pedal of a Mazda? Why is the sound of a speaker different in every part of the word and why is a Mazda chair so special?
A voice-over tells about all those why's in three detailed commercials.
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